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Why Green Capitalism Has failed


January 24, 2014
Richard Smith / Truthout | News Analysis

The results are in: No amount of "green capitalism" will ensure the profound changes we must make to prevent the collapse of civilization from the catastrophic impacts of global warming. In a four-degree warmer world "heat waves of undreamt-of-ferocity will scorch the Earth's surface as the climate becomes hotter than anything humans have ever experienced.... Global warming of this magnitude would leave the whole planet without ice for the first time in nearly 40 million years."

http://www.truth-out.org/news/item/21060-green-capitalism-the-god-that-failed

(January 9, 2014) -- The results are in: No amount of "green capitalism" will be able to ensure the profound changes we must urgently make to prevent the collapse of civilization from the catastrophic impacts of global warming.

The following is an updated version of an article that originally was published in the Real-World Economics Review. We consider Richard Smith's article foundational to understanding the world we live in. Given its length, several sittings or a printout may be required to complete reading.


As soaring greenhouse gas (GHG) emissions drove global CO2 concentrations past 400 parts per million in May 2013, shell-shocked climate scientists warned that unless we urgently adopt "radical" measures to suppress GHG emissions (50 percent cuts in emissions by 2020, 90 percent by 2050) we're headed for an average temperature rise of 3 degrees or 4 degrees Celsius before the end of the century.

Four degrees might not seem like much, but make no mistake: Such an increase will be catastrophic for our species and most others. Humans have never experienced a rise of 4 degrees in average temperatures. But our ancestors experienced a four-degree cooler world. That was during the last ice age, the Wisconsin Stage (26,000 to 13,300 years ago). At that time, there were two miles of ice on top of where I'm sitting right now in New York City.

In a four-degree warmer world "Heat waves of undreamt-of-ferocity will scorch the Earth's surface as the climate becomes hotter than anything humans have ever experienced.... There will be "no ice at either pole." "Global warming of this magnitude would leave the whole planet without ice for the first time in nearly 40 million years."

Sea levels will rise 25 meters -- submerging Florida, Bangladesh, New York, Washington DC, London, Shanghai, the coastlines and cities where nearly half the world's people presently live. Freshwater aquifiers will dry up; snowcaps and glaciers will evaporate -- and with them, the rivers that feed the billions of Asia, South America and California.

The "wholesale destruction of ecosystems" will bring on the collapse of agriculture around much of the world. "Russia's harsh cold will be a distant memory" as "temperatures in Europe will resemble the Middle East.... The Sahara will have crossed the Strait of Gibraltar and be working its way north into the heart of Spain and Portugal.... With food supplies crashing, humanity's grip on its future will become ever more tentative."

Yet long before the temperature increase hits four degrees, the melting will have begun thawing the permafrost of the Arctic, releasing vast quantities of methane buried under the Arctic seas and the Siberian and North American tundra, accelerating GHG concentrations beyond any human power to stop runaway warming and sealing our fate as a species.(1)

Yet paradoxically, most climate scientists and even most climate activists have yet to grapple with the implications of their science: namely that GHG suppression on the order of 90 percent in less than 40 years would require a radical across-the-board economic contraction in the developed industrialized countries, and economic contraction is incompatible with a stable capitalism.

On this point, the Chamber of Commerce and National Association of Manufacturers would appear to be right and pro-growth, pro-market environmentalists wrong: Under capitalism, growth and jobs are more often than not at odds with environmental protection. There may be some win-wins here and there.

But for the most part, given capitalism, imposing big cuts in greenhouse gas emissions means imposing big job cuts across industrialized economies around the world. That's why, regardless of protests, no capitalist government on the planet will accept mandatory cuts in GHG emissions.

Since the Reagan Revolution of the 1980s, when environmentalists began to turn to the market, "green growth" theorists and proponents have argued au contraire that "jobs and environment are not opposed," that economic growth is compatible with emissions reduction, that carbon taxes and/or cap-and-trade schemes could suppress GHG emissions while "green jobs" in new tech, especially renewable energy, would offset lost jobs in fossil fuel industries. Their strategy has failed completely, yet this remains the dominant view of leading climate scientists, including James Hansen, and of most environmental organizations.

All such market-based efforts are doomed to fail, and a sustainable economy is inconceivable without sweeping systemic economic change. The project of sustainable capitalism based on carbon taxes, green marketing, "dematerialization" and so forth was misconceived and doomed from the start because maximizing profit and saving the planet are inherently in conflict and cannot be systematically aligned even if, here and there, they might coincide for a moment. That's because under capitalism, CEOs and corporate boards are not responsible to society; they're responsible to private shareholders.

CEOs can embrace environmentalism so long as this increases profits. But saving the world requires that the pursuit of profits be systematically subordinated to ecological concerns: For example, the science tells us that to save the humans, we have to drastically suppress fossil fuel consumption, even close down industries like coal.

But no corporate board can sacrifice earnings, let alone put themselves out of business, just to save humanity, and no government can suppress fossil fuel industries because to do so would precipitate economic collapse. I claim that profit-maximization is an iron rule of capitalism, a rule that trumps all else, and this sets the limits to ecological reform -- not the other way around, as green capitalism theorists had supposed.

And contrary to green capitalism proponents, across the spectrum from resource extraction to manufacturing, the practical possibilities for "greening" and "dematerializing" production are severely limited. This means the only way to prevent overshoot and collapse is to enforce a massive economic contraction in the industrialized economies, retrenching production across a broad range of unnecessary, resource-hogging, wasteful and polluting industries, even virtually shutting down the worst.

Yet this option is foreclosed under capitalism because this is not socialism: No one is promising new jobs to unemployed coal miners, oil drillers, automakers, airline pilots, chemists, plastic junk makers and others whose jobs would be lost because their industries would have to be retrenched -- and unemployed workers don't pay taxes.

So CEOs, workers and governments find that they all "need" to maximize growth, overconsumption, even pollution, to destroy their children's tomorrows to hang onto their jobs today. If they don't, the system falls into crisis, or worse.

So we're all on board the TGV of ravenous and ever-growing plunder and pollution. As our locomotive races toward the cliff of ecological collapse, the only thoughts on the minds of our CEOs, capitalist economists, politicians and most labor leaders is how to stoke the locomotive to get us there faster. Corporations aren't necessarily evil. They just can't help themselves. They're doing what they're supposed to do for the benefit of their owners.

But this means that, so long as the global economy is based on capitalism and private property and corporate property and competitive production for market, we're doomed to a collective social suicide -- and no amount of tinkering with the market can brake the drive to global ecological collapse.

We can't shop our way to sustainability, because the problems we face cannot be solved by individual choices in the marketplace. They require collective democratic control over the economy to prioritize the needs of society and the environment. And they require local, reigional, national and international economic planning to reorganize the economy and redeploy labor and resources to these ends. I conclude, therefore, that if humanity is to save itself, we have no choice but to overthrow capitalism and replace it with a democratically planned eco-socialist economy.

I. SAVING THE EARTH FOR FUN AND PROFIT
In rejecting the antigrowth "limits" approach of the first wave of environmentalism in the 1970s, the pro-market theoretical founders of pro-growth "green capitalism" in the 1980s and '90s, Paul Hawken, Lester Brown and Francis Cairncross, argued that green technology, green taxes, green labeling, eco-conscious shopping and the like could "align" profit-seeking with environmental goals, even "invert many fundamentals" of business practice such that "restoring the environment and making money become one and the same process."(2)

This turn to the market was an expression of broader trends from the 1980s in which activists retreated from collective action to change society in favor of individualist approaches to trying to save the world by embracing market forces -- "shopping our way to sustainability."(3)

In the market mania of the Reagan-Clinton era, Herman Daly's plea for imposing "limits to growth" came to seem dated -- like Birkenstocks and Bucky Fuller's geodesic dome houses. Many American environmentalists bought into the "doing well by doing good" message of green capitalism because there had never been much of a left or socialist presence in the American environmental movement beyond a small anarchist fringe, unlike Europe, where many if not most greens were also reds. So it was easy for American environmentalists to go with the market -- and there were jobs.

Protesting didn't pay the rent. Some became eco-entrepreneurs or signed on with one or another of the hundreds of new green businesses from organic foods to eco-travel to certifying lumber or fair trade coffee that sprang up in the '80s and '90s.

Others connected with mainstream environmental NGOs like the Sierra Club to focus on petitioning and lobbying efforts. In these and other ways, through the '80s and '90s, protesting gradually gave way to lobbying and promoting green capitalism.

"There is No Polite Way to Say That Business is Destroying the World"
Of all the eco-futurist writers of the 1980s and ;90s, entrepreneur and "Natural Capitalism" guru Paul Hawken has probably been the most influential voice for eco-capitalism. Hailed by Inc. magazine as "the poet laureate of American capitalism," Hawken says he was inspired to pen his best seller, Ecology of Commerce (1993), when his company Smith & Hawken won the prestigious Environmental Stewardship Award from the Council on Economic Priorities in 1991.

When George Plimpton presented the award to Smith & Hawken at New York's Waldorf-Astoria Hotel, Hawken says he "looked out over the sea of pearls and black ties, suddenly realizing two things: first, that my company did not deserve the award and, second, that no one else did either. What we had done was scratch the surface of the problem.... But in the end, the impact on the environment was only marginally different than if we had done nothing at all.

The recycled toner cartridges, the sustainably harvested woods, the replanted trees, the soy-based inks and the monetary gifts to nonprofits were all well and good, but basically we were in the junk mail business, selling products by catalog. All the recycling in the world would not change the fact that [this] is an energy-intensive endeavor that gulps down resources." For the reality, Hawken said, was that:

Despite all this good work, we still must face a sobering fact. If every company on the planet were to adopt the best environmental practices of the "leading" companies -- say, the Body Shop, Patagonia or 3M -- the world would still be moving toward sure degradation and collapse....

Quite simply, our business practices are destroying life on earth. Given current corporate practices, not one wildlife preserve, wilderness or indigenous culture will survive the global market economy.

We know that every natural system on the planet is disintegrating. The land, water, air and sea have been functionally transformed from life-supporting systems into repositories for waste. There is no polite way to say that business is destroying the world.
(4)

So business is destroying the world. But, for Hawken, the problem wasn't capitalism as such, but just bad "business practices" of corporations which, he thought, could be fundamentally "inverted" to save the world: "[T]his behavior is not the inherent nature of business, nor the inevitable outcome of a free-market system."

The problem was that "the expense of destroying the earth is largely absent from the prices set in the marketplace. A vital and key piece of information is therefore missing in all levels of the economy."(5)

The key was to get the market to "tell the ecological truth." In her Harvard Business School manifesto for green capitalism, "Costing the Earth," the Economist magazine's environmental editor, Francis Cairncross, said "Governments need to step in to align private costs with social costs... [as] embodied by the 'polluter pays' principle.' " (6)

And in his book Eco-Economy, Worldwatch Institute founder Lester Brown explained that "Ecologists and economists -- working together -- can calculate the ecological costs of various economic activities. These costs could then be incorporated into the market price of a product or service in the form of a tax." So carbon taxes and the like would "discourage such activities as coal burning,... the generation of toxic waste, the use of virgin raw materials... the use of pesticides, and the use of throwaway products." (7)

Paul Hawken even went so far as to claim that "[T]here is no question that we could introduce a steady, incremental phase-in of a carbon tax on coal, one that would eventually tax coal out of business in two decades' time." "The whole key to redesigning the economy is to shift incrementally most, if not all, of the taxes presently derived from 'goods' to 'bads,' from income and payroll taxes to taxes on pollution, environmental degradation and nonrenewable energy consumption.... The resulting changes in the marketplace would be dramatic. Every purchase would become more constructive and less destructive."

Hawken described his vision of "Natural Capitalism" thusly:

"The restorative economy described in this book... unites ecology and commerce into one sustainable act of production and distribution that mimics and enhances natural processes.

"In such an economy... restoring the environment and making money would be the same process. Business... needs a plan, a vision, a basis -- a broad social mandate that will turn it away from the linear, addictive, short-term economic activities in which it is enmeshed and trapped....

"Rather than argue about where to put our wastes, who will pay for it, and how long it will be before toxins leak out into the groundwater, we should be trying to design systems that are elegantly imitative of climax ecosystems found in nature. Companies must re-envision and re-imagine themselves as cyclical corporations, whose products either literally disappear into harmless components, or... [produce] no waste [at all.]"
(8)

NRDC founder and Yale Dean Gus Speth summed up this utopian vision of the market in green capitalism as well as anyone:

The market can be transformed into an instrument for environmental restoration; humanity's ecological footprint can be reduced to what can be sustained environmentally; the incentives that govern corporate behavior can be rewritten; growth can be focused on things that truly need to grow and consumption on having enough, not always on more; the rights of future generations and other species can be respected. (9)

The "sustainable" "green" "natural" capitalism movement took off in the 1980s and '90s: Organic farming came into the mainstream, and Whole Foods became the fastest-growing sector of the grocery industry.

Green businesses sprouted up in every sector from renewable energy to organic cottons to eco-travel. Stores added green products in every aisle. Hip, eco-conscious businesses like Patagonia gave "1% to nature." (Ben & Jerry's gave 7½ percent!) "Sustainable investing" mutual funds looked to fund renewable energy.

"Green certification" outfits sprung up to save the tropical forests and the sea turtles. Eventually, even big corporations like 3M and Walmart embraced green "business practices," cutting waste, recycling, and producing and adopting less toxic products.

Europe introduced the first large-scale cap-and-trade system in January 2005. Finland introduced the first carbon tax in 1990, and many other countries followed suit, including Sweden, Germany, Britain, South Korea, South Africa, Korea, some provinces of Canada and even some American states, including Maryland, Colorado and California.

The Green Capitalist God That Failed
There can be no doubt that we are better off for many of these initiatives. But two decades on, for all the organic groceries, the energy-efficient lightbulbs, appliances and buildings, the carbon trading and carbon taxes, the global ecology is collapsing faster than ever.

Climate change, as Bill McKibben tells us in his new book, Eaarth, is no longer a distant threat; it's already upon us. CO2 and other greenhouse gas emissions are growing at four times the rate they grew in the 1990s. 2010 was the hottest year on record, and the 2000s the hottest decade on record. From peat fires around Moscow to huge floods in Pakistan, super hurricanes, super storms, super winter snowfalls and floods or, alternately, extended drought (even both in Australia) are becoming the norm.

Seas are rising and ice is melting faster than scientists imagined possible even as recently as 2007. Tropical forests continue to fall. Glacier melt is accelerating around the world with dire implications for agriculture from India to China, California to Peru. Rivers are drying up. Soil depletion continues unabated. Water tables are falling relentlessly around the world. Drought has become a permanent feature of the American Southwest, of Australia, of regions of Africa and the Middle East, and northern China.

Ocean fisheries are collapsing right and left. Coral reefs, scientists now think, could die off in many places by mid-century and over the entire planet by 2100. Penguin colonies are at risk.

The collective impact of nearly 7 billion people pumping their emissions into the atmosphere and dumping their excreta and toxics into drains and rivers that eventually issue into the seas is changing the chemical composition of the world's vast oceans, threatening the future of living creatures in the oceans and those who live off the oceans.

We're destroying life and wiping out species so fast that, in Bill McKibben's words, "We're running Genesis backward, decreating."(10)

In short, for all the green initiatives, corporate business practices have changed little -- or the little they've changed has had no great effect. From Kyoto to Cancun, governments have all made it abundantly clear that they will not accept binding limits on greenhouse gas emissions; they will not sacrifice growth today to save the planet tomorrow.

Europe's cap-and-trade scheme, the first large-scale effort, enriched traders and polluters but failed to put the brakes on the relentless rise of greenhouse gas emissions. What few carbon taxes governments actually imposed likewise have failed to stem emissions. At the end of the day, the project of green capitalism is in disarray.

II. DELUSIONS OF "NATURAL CAPITALISM"
Paul Hawken was right: We need a "restorative economy," an economy that lives within nature's limits, that minimizes and even eliminates waste from production, and so on. But he was completely wrong to imagine that we could ever get this under capitalism.

In what follows I am going to explain why this is so and, in conclusion, state what I think are the implications of this critique. To start with, I'm going to state five theses about green capitalism and then develop these arguments in the rest of this article.

1. First, the project of "sustainable" "green" capitalism was misconceived and doomed from the start because maximizing profit and saving the planet are inherently in conflict and cannot be systematically aligned even if, here and there, they might coincide for a moment. That's because, under capitalism, CEOs and corporate boards are not responsible to society; they're responsible to private owners and shareholders.

CEOs might embrace environmentalism so long as this also increases profits, but they're not free to subordinate profit maximizing to saving the world -- because to do so would be to risk shareholder flight or worse. I claim that profit-maximization is an iron rule of capitalism, a rule that trumps all else and sets the possibilities and limits of ecological reform -- and not the other way around, as green capitalism theorists suppose.

2. Second, no capitalist government on Earth can impose "green taxes" that would drive the coal industry or any other industry out of business, or even force major retrenchments by suppressing production because, among other important reasons, given capitalism, this would just provoke recession and mass unemployment -- if not worse. This means the carbon tax strategy to stop global warming is a non-starter. Without green taxes, the entire green capitalist project collapses.

3. Third, green capitalism enthusiasts vastly underestimate the gravity, scope and speed of the global ecological collapse we face and thus unrealistically imagine that growth can continue forever if we just tweak the incentives and penalties a bit here and there with green taxes and such. But the capitalist market system is inherently eco-suicidal. Endless growth can end only in catastrophic eco-collapse.

No amount of tinkering can alter the market system's suicidal trajectory. Therefore, like it or not, humanity has no choice but to try to find a way to replace capitalism with some kind of post-capitalist ecologically sustainable economy.

4. Fourth, green capitalism theorists grossly overestimate the potential of "clean green" production and "dematerializing" the economy, whereas, in reality, much if not most, of the economy -- from resource extraction like mining and drilling to metals smelting and chemicals production -- as well as most manufacturing and many services cannot be greened in any meaningful sense at all.

This means that the only way to reduce greenhouse gas emissions by the 80 percent that scientists say we need to do to save the humans, is to enforce a drastic contraction of production in the industrialized countries, especially in the most polluting and wasteful sectors. Most industries will have to be sharply retrenched.

Some, the very worst polluting and wasteful, will have to be closed entirely. Because, under capitalism, industries can't be expected to voluntarily commit economic suicide, even to save the humans, the only way to carry out these necessary contractions and closures is to nationalize industry and socialize the losses, redeploy labor to sectors society does actually need to develop, like renewable energy, public transit, decent housing for all and so on and shorten the working day to spread the remaining work around.

5. Fifth, consumerism and overconsumption are not "dispensable" and cannot be exorcised because they're not just "cultural" or "habitual." They are built into capitalism and indispensable for the day-to-day reproduction of corporate producers in a competitive market system in which capitalists, workers, consumers and governments alike are dependent upon an endless cycle of perpetually increasing consumption to maintain profits, jobs and tax revenues.

We can't shop our way to sustainability because the problems we face cannot be solved by individual choices in the marketplace. The global ecological crisis we face cannot be solved by even the largest individual companies. Problems such as global warming, overfishing and ocean chemistry are beyond the scope of nation states.

They require national and international economic planning. That requires collective bottom-up democratic control over the entire world economy. And because global economic democracy could thrive only in the context of rough economic equality, this presupposes a global redistribution of wealth as well.

The Folly of Cap-and-Trade and Carbon Taxes
Green capitalism's problems start with the failure of cap-and-trade schemes and countries' refusal to adopt green taxes of real significance. By the end of the first decade of the 21st century, it was evident that the world's first efforts at the mitigation of CO2 and other greenhouse gases, the voluntary approach embodied in the 1997 Kyoto Protocols, was a failure.

The Kyoto Protocol obliged the industrialized countries to cut carbon emissions by an average of 5.2 percent below 1990 levels by 2008-12. Virtually no country honestly lived up to its promises.

For example, Japan, the strongest promoter of the Kyoto Protocol, promised to reduce emissions 6 percent below 1990 levels by 2008. Instead, by 2009, Japan's emissions exceeded its 1990 levels by 9 percent. Most of the rest of the world did much worse than that. Emissions skyrocketed.(11)

By 2006, scientists reported that global emissions were then rising four times faster than they were a decade earlier. Thirteen of the 15 original EU signers of the accords increased their emissions, many sharply. Germany did better, almost meeting its target, but only because it incorporated East Germany and thus bettered its average by closing down dirty, inefficient Communist-era plants.

The UK also did better, but only because North Sea gas discoveries enabled it to close coal mines and replace coal-fired power with gas -- a situation that is unlikely to last because North Sea gas peaked in 1999 and will be two-thirds gone by 2015.

No Green Capitalism in One Country
Kyoto failed because, given a competitive globalized world market, for some countries to sign on these obligations while others -- conspicuously the United States, China, and India -- did not, was to commit economic suicide. Analysts predicted that if they abided by Kyoto's requirements, the UK's GDP would fall by 1 percent by 2010, Italy's by 2 percent, Spain's by 3 percent and all three countries would lose at least 200,000 jobs each.(12)

This is why, already by 2005, even ardent advocates of Kyoto were bailing out. So Tony Blair, erstwhile hardcore Kyoto fan, told the Clinton Global Initiative in September 2005 that "I'm changing my thinking on this.... No country is going to cut its growth or consumption substantially in the light of a long-term environmental problem." (13)

Cap-and-Trade: The Market Solution to Kyoto's Collapse
In the wake of Kyoto's failures, many economists and environmentalists embraced "cap and trade" schemes that, they claimed, would overcome the weaknesses of Kyoto's voluntary approach by relying instead on market incentives and penalties.

The cap-and-trade idea was that governments would set ceilings on maximum allowable CO2 emissions -- the cap -- for a given set of polluting industries. Then, for every ton of CO2 that a polluter reduces under the cap, it is awarded one "permit" to pollute.

Permits could be bought, sold, traded or banked for the future. Any plant that cut its emissions below the mandated level could sell its excess allowances to overpolluters. Overpolluters could buy these indulgences and keep on polluting.

But over time, governments would ratchet down the cap, restricting allowances. This would drive up the cost of permits. Dirty plants would face rising costs to keep buying permits to keep operating. Efficient plants would profit from clean technology.

Eventually, as permit prices rose, fossil fuel costs would exceed renewable energy prices and fossil fuels use would pass from the scene. The theory had a certain elegance. But all the same, greenhouse gas cap-and-trade schemes failed just like Kyoto.

The problem this time was that the "cap" was really a tax, therefore an added and growing cost to producers. (14) In a globalized market, governments were loathe to undermine the competitiveness of their own industries by imposing additional financial burdens.

So in Europe, where the world's first mandatory trading market was established in 2005, governments, according to one report, were "beseeched by giant utilities and smokestack industries that feared for their competitiveness."(15)

In Germany, industry lobbyists badgered the government for higher caps, special exceptions of all sorts; they warned of unemployment, threatened to pack up and leave Germany and so on. In the end, governments caved.

Jürgen Tritten, former Green Party leader and German minister of environment from 1998 to 2005, recalled being lobbied by executives from power companies and by politicians from the former East Germany seeking special treatment for lignite, a highly polluting soft brown coal common in central Europe. Handing out permits, he says, he felt "like a grandfather with a large family deciding what to give his favorite children for Christmas."

Trittin recalled a five-hour "showdown" with Wolfgang Clement, then economy minister, in which he lost a battle to lower the overall limit. Clement reproached the Greens saying that "at the end of their policy there is the deindustrialization of Germany."(16)

Similarly, in confrontation with the Federation of German Electricity Companies, "good sense triumphed in the end," and industry won: Whereas under EU commitments, German electricity companies were supposed to receive 3 percent fewer permits than they needed to cover their total emissions between 2005 and 2007, which would have obliged them to cut emissions by that amount; instead, the companies got 3 percent more than they needed -- a windfall worth about $374 billion at that time. As governments caved, emissions soared, and the profits went to the polluters and the traders. As The New York Times described the process:

The European Union started with a high-minded ecological goal: encouraging companies to cut their greenhouse gases by making them pay for each ton of carbon dioxide they emitted into the atmosphere. But that plan unleashed a lobbying free-for-all that led politicians to dole out favors to various industries, undermining the environmental goals. Four years later, it is becoming clear that the system has so far produced little noticeable benefit to the climate -- but generated a multibillion-dollar windfall for some of the Continent's biggest polluters. (17)

Cap-and-trade may as well have been designed to fail: Poland, which depends on coal-fired plants for 95 percent of electricity generation has threatened to block the next phase of Europe's emissions plan unless it gets an "exception."(18)

Everyone needs higher caps, special exemptions, temporary relief. And so it goes. With Europe's cap-and-trade plans in tatters, Obama dropped his own cap-and-trade plan, once the centerpiece of his environmental campaign platform.

In 2010, Japan and South Korea shelved their proposed plans to start cap-and-trade schemes in 2013, under heavy pressure from businesses that complained it was unfair to burden them with such costs when the Unted Stateas and China refused to do the same. (19)Australia officially has put off any decision on carbon-trading. And so it goes.

Carbon Taxes: The Alternate Market Solution to Failed Cap & Trade
Critics of cap-and-trade, such as Al Gore and NASA's James Hansen(20), have argued for a simpler, more transparent, direct approach that supposedly cuts out all the profiteering -- a flat carbon tax: No more lobbying. No more loopholes. In Hansen's words: "All sweet deals will be wiped off the books by a uniform carbon fee at the sources, which will affect all fossil fuel uses."(21) But carbon taxes are no more a solution to curbing greenhouse gases than cap-and-trade.

Contradictions abound. For a start, green taxes have proven no more immune to "sweet deals" than the cap-and-trade schemes. Dozens of countries and local governments have introduced carbon taxes since 1990, but these have not led to significant declines in emissions in most of these countries.

That's because, everywhere, industries lobbied to keep taxes low (instead of caps high); various groups demanded exemptions; unions resisted taxes that could cost jobs; consumers resisted new taxes. So when finally introduced, after all the negotiations, carbon taxes have been too low to effect much change: Pollution is taxed, but not enough to stop it or even reduce it by much.

The French case illustrates all of these problems: Nicolas Sarkozy sought to push France into the lead of the fight "to save the human race" (after all, this is France) by implementing a carbon tax in 2009. But days before the tax was to take effect, a French court ruled it unconstitutional because it would have let off most industrial polluters entirely -- plus it allowed generous discounts and exceptions to various sectors such as truckers, farmers and fishing fleets, while placing a disproportionately heavy burden on ordinary households.

The court said that more than 1,000 of France's biggest polluters could have been exempted from the charges and that 93 percent of industrial emissions would not have been taxed.(22) But even if Sarkozy had successfully imposed his carbon tax, this tax would have raised the price of gasoline by just 25 cents per gallon. Given that the French already pay nearly $9 per gallon for gasoline, it's hard to see how an additional 25 cents would seriously discourage consumption, let alone "save the human race."

Hansen proposes a carbon tax of $1 per gallon of gasoline in the United States. But given that gasoline prices in the United States are only one-third of those in Europe -- so cheap that that gas-guzzling SUVs, light trucks and bloated luxury cars are the best-selling vehicles in the United States -- it's hard to imagine how tacking another buck onto a gallon of gas is going to change consumption patterns here either.

Hansen, as most environmentalists do, blames the "special interests" and spineless political leadership for the failure to enact carbon taxes:

Today we are faced with the need to achieve rapid reductions in global fossil fuel emissions and to nearly phase out fossil fuel emissions by the end of the century. Most governments are saying they that they recognize these imperatives. And they say they will meet these objectives.... Ladies and gentlemen, your governments are lying through their teeth.... Moreover, they are now taking actions that, if we do not stop them, will lock in guaranteed failure to achieve the targets that they have nominally accepted....

First, they are allowing construction of new coal-fired plants. Second, they are allowing construction of coal-to-liquids plants that will produce oil from coal.

Third, they are allowing development of unconventional fossil fuels such as tar sands. Fourth, they are leasing public lands and remote areas for oil and gas exploration to search for the last drop of hydrocarbons.

Fifth, they are allowing companies to lease land for hydraulic fracturing, an environmentally destructive mining technique... to extract every last bit of gas.... Sixth, they are allowing highly-destructive mountain-top removal and long-wall mining of coal.... And on and on.

The problem is that our governments, under the heavy thumb of special interests, are not pursuing policies that would restrict our fossil fuel use.... Quite the contrary, they are pursuing policies to get every last drop of fossil fuel, including coal, by whatever means necessary, regardless of environmental damage. [And this is despite the fact] that we have all the ingredients we need to meet this challenge -- except leadership willing to buck the special financial interests benefiting from business as usual."
(23)

But the problem is not just special interests, lobbyists and corruption. And courageous political leaders could not turn the situation around. Because that's not problem. The problem is capitalism. Because, given capitalism, it is, perversely, in the general interest, in everyone's immediate interests to do all we can to maximize growth right now, therefore, unavoidably, to maximize fossil fuel consumption right now -- because practically every job in the country is in one way or another dependent upon fossil fuel consumption. And any cutback, particularly the massive and urgent cuts that climate scientists like Hansen say we have to make to save the humans in the decades and centuries to come, can come only at the expense of massive layoffs for the humans in the here and now.

There is no way to cut CO2 emissions by anything like 90 percent without imposing drastic cuts across the board in industrial production. But because we live under capitalism, not socialism, no one is promising new jobs to all those coal miners, oil drillers, gas frackers, power plant operators, farmers and fertilizer manufacturers, loggers and builders, autobuilders, truck drivers, airplane builders, airline pilots and crews and the countless other occupations whose jobs would be at risk if fossil fuel use were really seriously curtailed.(24)

So rational people can understand the science, grasp the implications of the failure to act right now, and still find they have to "live in denial" to carry on. Given capitalism, they have little choice but to focus on the short term, to prioritize saving their jobs in the here and now to feed their kids today -- and worry about tomorrow, tomorrow. That's why, when in 2009 President Obama tried to eliminate some tax credits and deductions tied to coal, oil and natural gas, there was furious protest from coal states and Congress never enacted the changes.

That's why United Auto Workers members often have joined their bosses in protesting EPA efforts to impose higher CAFE fuel economy standards. It's not that personally those workers don't understand that we all need to consume less oil.(25) But what other choice do they have, given that, today, Detroit's best defense against the Asian invasion is to concentrate on its niche market building giant gas-hog Ticonderogas, Escalades, Suburbans, Dodge Ram and Ford F150 trucks? Given capitalism, tragically, the autoworkers' best hope for job security today is to work to destroy their children's tomorrows.

This is the awful choice workers face in every industry under capitalism. That's why, with the world's leading industrial economies locked in ferocious global competition, especially against China's capitalist police-state advantage, with unemployment levels at 10 percent in the United States and Europe, 20 percent to 40 percent or more for youths, and half the youth population from Mexico to Egypt to India unemployed, the last thing any capitalist government wants to do right now is impose a carbon tax.

That's because the first consequence of making fossil fuels more expensive would be to threaten the extremely fragile global "recovery" and compound severe unemployment problems, if not actually provoke revolt. And given the state of global competition today, with their economies already half de-industrialized, American and European industrialists not unreasonably protest and ask why should their industries be so burdened when everyone knows that China is never going to impose any such tax?

In today's world, American industrialists would not be wrong to say, like their German counterparts, that at the end of the day, a carbon tax would bring on "the de-industrialization of America." And yet even in the best of boom times, when America and Europe ruled the world economy, every president from Ronald Reagan to Bill Clinton to George Bush père and fils and all their Congresses, Democratic and Republican alike, refused to support legislation that would in any way threaten growth and "the American way of life."

In an economy where after more than half a century of efforts, we can't even get a lousy 5 cent bottle deposit bill passed in more than a handful of states (9 to be precise), let alone a serious gasoline tax anywhere, why would Paul Hawken imagine that congress would pass a carbon tax that would "drive the coal industry out of business in two decades time?"

The Inevitable Failure of Market Solutions
Because no government is going to impose carbon taxes that would really curtail production, the entire green-carbon tax strategy collapses. As Hawken, Brown and Cairncross freely admit: Because profit seeking and environmental protection are irreconcilably opposed, the only way to "align" these contradictory interests is to have the government intervene to "get the prices right" by imposing green taxes.

Yet the worst problem with the carbon tax idea is that even if serious carbon taxes were actually imposed, there is no guarantee whatsoever that they would reduce greenhouse gas emissions because they would do little, if anything, to stop overall growth and consumption.

That's why, even though in the United States calls for green taxes have elicited fierce opposition from many quarters, nevertheless, many in government, many businesses, and a long list of industrial CEOs including Rex Tillerson, CEO of ExxonMobil and Paul Anderson, CEO of Duke Energy, support carbon taxes -- because they understand that unlike cap and trade, carbon taxes would add something to the cost of doing business, like other taxes, but they pose no finite limit, no "cap" on growth.(26)

Worse, because carbon taxes are transparently a tax (whereas cap-and-trade is a disguised tax), most carbon advocates have tendered their proposals as "revenue neutral" to make them more palatable to politicians, business and consumers. Paul Hawken and Al Gore call for "offsetting" carbon taxes by reducing income taxes. Hansen's "tax and dividend" plan proposes "returning 100 percent of the collected tax back to the public in the form of a dividend."(27)

Yet, as ecological economist William E. Rees, co-founder of the science of ecological footprint analysis, points out, if carbon-tax offsets are revenue-neutral, they are also "impact neutral." Money returned to consumers likely will just be spent on something else that consumes or trashes the planet.

So, Rees says, if a consumer, say, takes an eco-car rebate from the government to junk his/her clunker for a Prius, this could save several hundred bucks in fuel costs each year. But if the consumer then spends the savings on, say, a round-trip air ticket to some vacation destination (which she or he could do every year with the fuel savings) or buys a new heavily polluting flat-screen TV, the carbon "savings" would evaporate.(28)

And, meanwhile, she or he has added more to the global waste heap by junking the clunker. In the end, to coin a phrase, taxing pollution is a problem, not a solution.

Of course, the government could just drop these market approaches and directly regulate CO2 output by imposing fixed limits on greenhouse gas emitters, because governments already regulate many toxic chemicals. Legally, President Obama has the authority under clean-air legislation to do just that. And since his election, the somewhat emboldened EPA has asserted its right to do so. But where fossil fuels are concerned, we're not just talking about banning or restricting a single chemical here or there.

If we're talking about 90 percent cuts in CO2 and other greenhouse emissions, then we're talking about the need to impose huge cuts in everything from farming to fashions – which is why business is fiercely resisting Obama's emboldened EPA.(29)

The Economics vs. the Science on the Scope of the Problem
When climate scientists such as Hansen tell us we need to "shut down the coal industry" and "leave most of the fossil fuels in the ground" to reduce greenhouse gas emissions, it's only natural that, like those auto workers, none of us really want to think about the full implications of this imperative.

So the tendency often is to think about this issue in isolation from the rest of the economy, as if fossil fuels are mainly in the "energy sector," which we could fix by switching to renewables, by junking the clunker for a Prius, and go on driving and consuming as before while, hopefully, the economy also keeps on growing.

But this is a delusion because in our economy, fossil fuels are in virtually everything we depend upon. Today, most of the fossil fuels we extract are burned directly to produce energy in power plants and to propel our vehicles, planes, trains and ships. The rest become chemical feedstocks embodied in everything we consume from food to clothes to manufactures of every sort.

Right now, when we add up the coal, oil and the natural gas, the world is consuming some 200 million barrel equivalents of oil every day. That's equal to more than 23 times the daily output of Saudi Arabia, the world's largest producer.(30)

Currently, renewables like solar and wind provide a grand total of about 0.6 percent of global energy consumption. In short, "getting off fossil fuels" is going to be a challenge. It will require big changes, to say the least.

But you would hardly get that impression from listening to the optimistic scenarios of mainstream economists. Thus the UK's Nicolas Stern, former World Bank chief economist and author the Stern Review, commissioned by the UK government, says we can prevent runaway global warming by pricing in carbon mitigation and that the cost to do so will reduce growth by as little as 1 percent to 3 percent of GDP per year by 2050.(31)

Paul Krugman, echoing Stern and citing figures from a Congressional Budget Office survey of models, concludes that "strong climate-change policy would leave the American economy between 1.1 percent and 3.4 percent smaller in 2050 than it would be otherwise." So the whole process, they reassure us, will be fairly painless. Green tech will save us and, of course, growth can spiral on upward forever, if only a bit slower.(32)

Stern, Krugman and a host of mainstream economists, politicos and the media have trumpeted this happy-face win-win message that "tackling climate change is a pro-growth strategy" (Tony Blair). The whole process, they reassure us, will be fairly painless. Best selling New York Times columnist Thomas Friedman, cheerleader for globalization and author of Hot, Flat and Crowded (2008), claims that if we transition to solar and other renewable energies, we can even increase growth, turn clean energy into a "new growth driver" and produce all the consumer goodies that the billions of Chinese and Indians and the whole world could want, so the whole planet can enjoy "the American way of life."

Cooking the Climate Numbers to Support GDP Growth
The science, however, sharply contradicts such optimistic scenarios. Stern's Review has been criticized on many grounds, not least for overestimating the mitigation potentials of renewables and underestimating rising future demands in a misguided effort to support perpetual growth when the science clearly demonstrates that perpetual growth is unsustainable.(33)

For a start, when the Stern Review claims that the cost of reducing greenhouse gas emissions to three-quarters of current levels by 2050 will cost around $1 trillion or roughly 1.0 percent of GDP in that year, it says this is to stabilize CO2 emissions at between 500 and 550 ppm (which would cause average temperatures to increase at least 3 degrees Celsius (5.4 degrees Fahrenheit) above pre-industrial levels).(34) But this target is well above what climate scientists consider safe.

In 2008, Hansen and his colleagues at NASA's Goddard Institute for Space Studies wrote that: "If humanity wishes to preserve a planet similar to that on which civilization developed and to which most life on earth is adapted, paleoclimate evidence and ongoing climate change suggest that CO2 will need to be reduced from its current 385 ppm to at most 350ppm."(35)

Climate scientists, including the IPCC, have been lobbying governments strenuously to do everything possible to keep CO2 emissions below 400 ppm (with 450 ppm the absolute maximum), while Hansen and his colleagues at NASA have even gone farther and argued for pushing them back below 350 ppm, because climate scientists fear that once if they climb into the 400s, this could set off all sorts of positive feedback loops, breaching critical tipping points that could accelerate global warming by releasing the huge quantities of methane trapped in the frozen tundra of Siberia and in the methane hydrates in the bottom of the Arctic Ocean, with catastrophic implications.(36)

In his powerful book, Storms of My Grandchildren, Hansen, generally considered the world's pre-eminent climate scientist, writes that the speed of climate change, especially the speed of temperature increase in relation to CO2 ppm levels and the shocking speed of Arctic and Antarctic melting, has taken even climate scientists by surprise such that they have had to their revise worst-case scenarios of only a few years ago, in 2007.

Whereas scientists used to think that we could tolerate warming up to 2 degrees Celsius without too much damage, "Unfortunately, what has since become clear is that a 2-degree Celsius global warming, or even a 1.7 degree warming, is a disaster scenario."

Hansen now believes that we have to have "a carbon dioxide target of no more than 350 ppm" to avoid ice sheet disintegration, massive species extinction, loss of mountain glaciers and freshwater supplies, expansion of the subtropics, increasingly extreme forest fires and floods, and destruction of the great biodiversity of coral reefs.(37) CO2 levels of 400 ppm or 450 ppm will drive temperatures to 2 degrees or 3 degrees warmer than today. That is not a world we want to see:

[T]he last time the Earth was 2 or 3 degrees warmer than today, which means the Middle Pliocene, about three million years ago, it was a rather different planet. Sea level was about 25 meters (80 feet) higher than today. Florida was under water. About a billion people now live at elevations less than 25 meters. It may take a long time for such large a sea level rise to be completed -- but if we are foolish enough to start the planet down that road, ice sheet disintegration likely will continue out of our control. (38)

Given the enormous dangers that such a high target implies, critics have asked why Stern is so reluctant to aim for a safer target? Marxist ecologist John Bellamy Foster and his colleagues suggest that the answer is to be found in Stern's economics, not the science:

The Stern Review is very explicit, however, that such a radical mitigation of the problem should not be attempted. The costs to the world economy of ensuring that atmospheric CO₂ stabilized at present levels or below would be prohibitive, destabilizing capitalism itself. "Paths requiring very rapid emissions cuts," we are told, "are unlikely to be economically viable."

If global greenhouse gas emissions peaked in 2010, the annual emissions reduction rate necessary to stabilize CO2e at 450 ppm, the Stern Review suggests, would be 7 percent, with emissions dropping by about 70 percent below 2005 levels by 2050. This is viewed as economically insupportable.
(39)

Stern asserted that "the world does not have to choose between averting climate change and promoting growth and development."(40) But if the science is right that we need to keep emissions below 400 ppm, or even get them back below 350 ppm, then more growth is out of the question.

Indeed, we would have to make radically deeper cuts in GDP than even the 7 percent reduction per year that Stern calculates would be necessary just to get us down to 450 ppm. Because, under capitalism, a contraction of economic output on anything like that scale would mean economic collapse and depression, it is difficult to see how we can make the reductions in greenhouse gases we have to make to avoid climate catastrophe unless we abandon capitalism.

This is the dilemma. So far most scientists have tended to avoid getting into the contentious economic side of the question. But with respect to the issue of growth, the science is unequivocal: Never-ending growth means the end of civilization, if not humanity itself -- and in the not-so-distant future. For a summary of the peer-reviewed science on this subject, read a few chapters of Mark Lynas' harrowing Six Degrees.(41)

Global warming is surely the most urgent threat we face, but it is far from the only driver of global ecological collapse. For even if we switched to clean renewable electric power tomorrow, this would not stop the overconsumption of forests, fish, minerals, fresh water. It would not stop pollution or solve the garbage crisis or stop the changes in ocean chemistry.

Indeed, the advent of cheap, clean energy could even accelerate these trends.(42) Numerous credible scientific and environmental researchers back up what the climate scientists have been telling us, to demonstrate why perpetual growth is the road to collective social suicide. For example:

In 2005 the United Nations Millennium Ecosystem Assessment team of 1,300 scientists from 95 countries issued a landmark report on humanity's overconsumption of "nature's services." The scientists reported that 60 percent (15 of 24) of the ecosystems examined that are critical for human survival are being "degraded or used unsustainably," including fresh water, capture fisheries, coral reefs, wetlands, drylands and forests. Around the world, many of these are deteriorating or on the verge of collapse. Thus nature's ability to provide the resources for growing future populations is very much in doubt unless radical steps are taken soon.

In its Living Planet Report 2010, the World Wide Fund for Nature (WWF) similarly concluded that people are plundering the world's resources at a rate that far outstrips the planet's capacity to sustain life. As of 2007, the world's 6 billion-plus people were using up 50 percent more natural resources per year than can be naturally regenerated (and many resources, like oil, cannot be replenished at all).

Put another way, humanity's current "global footprint" is equal to 1.5 planets. Under a business-as-usual scenario, even with modest projections for population growth, consumption and climate change, the UN predicts that by 2030 humanity will need the capacity of two Earths to absorb CO2 waste and support natural resource consumption.

Of course we don't all consume equally: The footprint of high-income countries is three times that of middle-income countries and five times that of low-income countries. Americans have the biggest footprint of all, consuming the most energy and producing the most waste.

If everyone lived like Americans do, we would need 5.3 planets to support all this. James Leape, director general of WWF, says, "The implications are clear. Rich nations must find ways to live much more lightly on the Earth -- to sharply reduce their footprint, in particular their reliance on fossil fuels. The rapidly growing emerging economies must also find a new model for growth -- one that allows for them to improve the well-being of their citizens in ways the Earth can actually sustain."(43)

And in its own 2010 State of the World Report, the World Watch Institute says that:

As consumerism has taken root in culture upon culture over the past half-century, it has become a powerful driver of the inexorable increase in demand for resources and production of waste that marks our age.... More than 6.8 billion human beings are now demanding ever greater quantities of material resources, decimating the world's richest ecosystems, and dumping billions of tons of heat-trapping gases into the atmosphere each year.

Despite a 30-percent increase in resource efficiency, global resource use has expanded 50 percent over the past three decades. And those numbers could continue to soar for decades to come as more than 5 billion people who currently consume one tenth as many resources per person as the average European try to follow the trail blazed by the world's affluent.
(44)

Erik Assadourian, the lead author, concludes that "the American or even the European way of life is simply not viable."

Add to this fact that population is projected to grow by another 2.3 billion by 2050 and... it becomes clear that while shifting technologies and stabilizing population will be essential in creating sustainable societies, neither will succeed without considerable changes in consumption patterns, including reducing and even eliminating the use of certain goods, such as cars and airplanes, that have become important parts of life today for many.(45)

Got Four More Planets?
These are, to say the least, rather different conclusions about the implication of endless growth than the optimistic scenarios drawn by Krugman, Stern and Friedman. The world's leading scientists, scientific bodies and environmental think tanks have warned us not only that growth just can't go on but that, at least in the industrialized economies, we have to stop and go into reverse.

This is a message not many of us really want to hear, despite the benefits of such sacrifices -- like our children's survival. But if the science is right, we don't have much choice. Either we radically transform our economic system or we face the collapse of civilization.

Natural Limits to "Greening" Any Economy
Green capitalism proponents often take it as an article of faith that technological breakthroughs will enable us to sharply cut resource use, to "dematerialize" production and, in the words of the Stern Review, to "decouple growth from greenhouse gas emissions" such that production can grow forever while resource consumption declines.(46)

While no doubt there are many green technological miracles on the horizon, they cannot save us so long as we live in a capitalist economy. That's because under capitalism, as noted above, there is no assurance that greater energy efficiency or materialist conservation would mean less consumption or less pollution so long as there is no extra market limit set to the growth of overall production.

Efficiency gains could just as easily enable producers to use saved resources to expand production even more instead of "saving" resources. And, given capitalism, there is every incentive to do just that and every penalty for failing to do so. Secondly, the prospects for "dematerialization" are extremely limited, often completely impossible, outside of a very few industries.

Thirdly, in many instances where companies actually adopt clean production technologies or waste minimization, such "green practices" are beside the point because the main causes of pollution are the products the company produces, such as toxic pesticides, not the process of producing them. And fourthly, "green" industries often just create new problems in the place of old. Taking the last first:

Certified Organic: Green Gone Wrong
Many "green" start-ups have found that it's hard to go green in the real world. Even when it's theoretically possible to shift to greener production, given capitalism, as often as not, "green" industries just replace old problems with new problems: So burning down tracts of the Amazon rain forest to plant sugar cane to produce organic sugar for Whole Foods or ethanol to feed cars instead of people is not so green after all. Neither is burning down Indonesian and Malaysian rain forests to plant palm-oil plantations so Britons can tool around London in their obese Land Rovers.

But such examples are what Heather Rogers calls "green gone wrong" instead of the "win-win "solutions touted by pro-market environmentalists just a few years ago.(47) Aquaculture was supposed to save wild fish. But this turns out to be just another case of "green gone wrong," because, aside from contaminating farmed fish (and fish eaters) with antibiotics to suppress disease in fish pens, farm-raised fish are carnivores. They don't eat corn.

Feeding ever-more farmed fish requires capturing ever-more wild forage fish to grind up for fishmeal for the farm-raised fish, which leaves ever-fewer fish in the ocean, starving those up the food chain like sharks, seals, dolphins and whales. So instead of saving wild fish, fish farming has actually accelerated the plunder of the last remaining stocks of wild fish in the oceans.(48)

"Green certification" schemes were supposed to reduce tropical deforestation by shaming Home Depot and similar big vendors into sourcing their wood and pulp from "certified" "sustainable" forests -- the "sustainable" part is that these "forests" get replanted. But such wood "plantations" are never planted on land that was previously unforested. Instead, they just replace natural forest.

There's nothing sustainable about burning down huge tracts of native Indonesian or Amazonian tropical forests and killing off or running off all the wild animals and indigenous people that lived there to plant sterile eucalyptus plantations to harvest pulp for paper.

To make matters worse, market demand from overconsuming but guilt-ridden Americans and Europeans has forced green certifiers to lower their standards so much to keep up with demand that today, in most cases, ecological "certification" is virtually meaningless.

For example, the Forestry Stewardship Council (FSC), the largest such organization, has come under fire for allowing its tree-with-checkmark logo to be used by rainforest-raping lumber and paper companies, for taking the word of auditors paid by the companies, for loosening its standards to allow just 50 percent certified pulp to go into paper making, and other problems.

The problem is that the FSC is not an international government body with a universal mandate and authority to certify the world's lumber. It's just a self-funding NGO environmental organization like the NRDC or the WWF or Greenpeace. Such organizations live on voluntary contributions from supporters, on contributions from corporate funders or on payment for services.

As these organizations grew in size and ambition, they sought bigger budgets to better fulfill their "missions" -- more than they could solicit from individual contributors. With few exceptions, nearly all these organizations eventually adopted "business" models that drove them into the arms of corporate contributors, in this case, typically lumber companies.

When the FSC was founded in 1993, it certified just three producers whose lumber was 100 percent sustainable and not many more in the following years. But by 1997, as the organization faced competition from new "entrants" into the green product-labeling "field" (to use capitalist lingo), the FSC faced the problem, as the Wall Street Journal reported, of "how to maintain high standards while promoting their logos and increasing the supply of approved products to meet demand from consumers and big retailers."

This is ever the contradiction in our capitalist world. They started off seeking to protect the forest from rapacious consumers. But demand by luxury consumers in the North is insatiable. To make matters worse, because no one certifier has a monopoly, new certifiers could come into the market. And if they were not so fussy about their criteria for "green certification," they might be more attractive to big retailers hungry for "product."

So competition ensued, and, in the end, the FSC could hold onto its dominant position, aka "share of the market," only by caving in -- introducing more-relaxed labeling standards, letting producers use just 50 percent sustainable pulp in paper manufacture, letting industry pay for "independent" FSC auditors and so on. In the end, "green" lumber certification has steadily drifted away from its mission and become more and more a part of the corporate plunder of world's remaining forests.(49)

Fantasies of De-Coupling and Dematerialization
In the 1980s and '90s, eco-futurists such as Hawken and Amory Lovins predicted that big technological fixes would make it possible to de-link" or "de-couple" growth from pollution -- to "dematerial

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