Speak Your Mind in a TV Ad

July 2nd, 2004 - by admin

Eli Pariser and Wes Boyd / MoveOn PAC – 2004-07-02 15:11:24


(July 1, 2004) — You’ve seen a lot of political ads, with actors pretending to be real people. But we’ve always found that real “real people” are more interesting and have more important things to say.

Academy award-winning filmmaker Errol Morris has agreed to produce a series of ads for the MoveOn PAC, featuring authentic American voices committed to change. This is a casting call. We want to hear your story.

To be part of this exciting campaign, just go to: survey

Errol will be selecting a dozen people from those who respond, for on-camera interviews. This series of ads will begin airing at the time of the Democratic Convention.

We believe America is ready for a change. Your voice could be part of making it happen.

It’ll only take a minute. Tell your story. Tell us about your family and friends. Are people changing their minds about President Bush? Have you? Why?

We’re looking for people from all walks of life — all of America. Because we’re all in this together. We’ve attached a note from Errol Morris below that describes what he has in mind.

Director of the academy award-winning documentary FOG OF WAR.

I have been struck by the eloquence of ordinary citizens. And I have thought in the context of the 2004 campaign, rather than have pollsters talk to the American people, why not have the American people talk to the American people — in their own words?

Who better to express the current concern with the direction in which America is going? Who better to express the dreams and aspirations of Americans? Who better to express their hopes for change?

Many of us have very strong feelings and beliefs about what has happened in the last four years in our country. But there is also a growing concern with what could happen in the next four years. Is this country heading in the right direction? What is our vision of America? Is it being realized?

MoveOn has pioneered a new kind politics with populist roots. It has allowed Americans to speak directly to other Americans.

This is a very simple idea. A different kind of political advertising. Not a prepared speech. Not a voice-over narrative, but rather Americans speaking one on one. Americans speaking to other Americans in their own words, expressing their beliefs and their hopes for the future.

Americans explaining why this election is not just another election, but an election that will define how America is perceived around the world and just as important, what America is for all of us.

You can help us by filling it out this survey. None of this can be done — as in all of what MoveOn has achieved — without you.

PAID FOR BY MOVEON PAC Not Authorized by any candidate or party committee